Pasar Raya Borong Matahari was founded as Self-Service Wholesalers (SSW) Sdn. Bhd. on 25th Jan 1999. It had targeted a demographic of hawkers, petty traders, canteens and factories surrounding the outlet. The supermarket relocated to a new building across the road in November 2005.

In June 2008, we acquired a 4-lot adjoining supermarket in Jalan Teluk Pulai, Klang, renamed it Pasar Raya Borong SSW (Klang) Sdn. Bhd. The outlet has now been relocated to a bigger 8 adjoining shop lot across the road in 2012 and has been running there ever since.

In Nov 2012, a new outlet was built and was named Matahari Mall, located in Taman Dato Harun, PJS2. It was the start of the rebranding where previous outlets would now carry the Matahari brand name along with all future projects. 

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The expansion of Matahari group continued with the opening of supermarkets located in Klang Utama in 2014, Taman Cempaka (located in Axis Fiesta) on Jan 2016, USJ 1  (Located in The Edge Residences) in June 2021, Denai Alam in Jan 2022 and Subang Bestari U5 in May 2023.